send it

Phrase

Meaning: Mountain West: commit fully to a risky ski/bike line.
Type: Phrase
Used in: Colorado, Utah, Wyoming, Montana, Idaho

What does “send it” mean

Imperative meaning go for it with full commitment. Originated in 1990s rock climbing (short for 'ascend it' without falling) and crossed over to skiing, mountain biking, and freeride culture across the Mountain West.

Where it's used

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